01
Set your gift and budget
Pick the gift you want to offer and what you’re willing to spend. No sales call, no contract, no setup fee.
For D2C ecommerce growth teams
Scale beyond Meta and Google while keeping your CPA in check.
Nift connects advertisers to relevant, high-intent consumers in moments of joy.
Drop your info below and start acquiring customers today in just a few clicks.
You pay a cost per click when a consumer picks your brand. That’s it.
200M+reachable consumers
50M+personalized thank-you gift experiences delivered monthly
14,500advertisers have grown on Nift
Join these advertisers on Nift
Rated 4.9 out of 5 on Google
Rated 4.7 out of 5 on Trustpilot
Case study
Nift × BATCH: reaching a new audience at scale
The Nift difference
Grow through gratitude
01
Partner brands thank their customers with Nift gifts for positive actions.
Planet Fitness rewards Emily for checking into the gym for the 10th time.
02
Nift matches customers with relevant gift options.
On Nift, Emily selects two categories that are most exciting to her — a delivery subscription and women’s fashion.
03
Users are introduced to a new brand.
Emily sees a gift from each selected category and chooses Pact — a new brand to her — in a moment of joy. Pact funds the gift.
04
The advertiser behind the gift acquires a net-new customer.
Emily gets her gift code, uses it at checkout, and Pact gains a customer at a lower CAC than on Meta.
Why Nift
What’s in it for you
Every customer is net-new — guaranteed.
We suppress your customer list before your gift is ever shown, so you’re never paying to re-acquire a customer.
You pay when someone chooses you, not when they scroll past you.
You pay for success, not random impressions. Your brand arrives as a thank-you gift someone earned, and spend only moves when a real person picks your gift — it’s why gifts convert several times better than paid social.
Live in ten minutes. Out anytime.
No contract, no setup fee, no sales call — set a budget, pause whenever you want.
Nift vs Meta
How Nift compares to paid social
Nift
Meta
What you pay for
Each person who actively chooses your brand
Impressions — whether anyone acts or not
Who you reach
First-time customers only
New and existing customers alike
Creative required
None — the gift is the creative
Constant production and refresh
Customer mindset
Receiving a thank-you gift
Being interrupted by an ad
Minimum to start
None, no contract
Sustained budget to exit learning
The proof is in the performance
Gifts convert at over 3x the rate of paid social ads
Conversion rate
15%10%5%0%
Typical paid adsNift
Full-funnel conversion rate, gift view to purchase
9.2k
orders in 30 days
+100% conversion rate · 12% CPA improvement
~10×
order growth from pilot to scale
+29% conversion rate · +5% CPA efficiency
$50
CPA at 1,000+ orders per month
60% retention rate · 7% conversion rate
$19
CPA at 1,800+ orders per month
$40 AOV · 7% conversion rate
“Nift’s customers are net-new, cost less, and have strong buying behavior. We see 3x better conversion than other top social channels.”
“25% of our customer acquisition is now coming from Nift.”
“A great addition to our growth efforts at a consistent ROAS — Nift has become our 3rd sales channel after paid search & social.”
From test to scale
Start with a test. Scale with proof.
02
Go live in about ten minutes
Nift handles the matching, placement and optimization from there.
03
Scale what performs
Watch net-new customers and cost per acquisition. Raise the budget once it’s working — pause any time it isn’t.
FAQs
Good to know
No. You set the gift and the budget; Nift handles the matching, placement and optimization. Most advertisers are live in about ten minutes and after that it runs without a day-to-day operator.
Nift is a separate acquisition environment outside paid social and paid search. Instead of interrupting someone’s feed, your brand appears as a thank-you gift they’ve earned and opted into — with 1:1 attribution back to the exact gift that earned each sale.
Yes. We suppress your existing customer list before your gift is ever shown, so you’re never paying to re-acquire a customer you already have.
Partner businesses thank their customers at meaningful moments — after a purchase, a workout, a delivery, a renewal. The consumer picks the categories they’re interested in, then chooses between gifts from brands in those categories.
You’re charged only when a consumer selects your gift — never for just being shown. You’ll see projected new customers before spending a dollar.
You can still work with Nift — we’ll set your campaign up with you directly instead of through the self-serve flow.